For brands and PR teams
If you make a sleep tracker, smart ring, smart bed or other sleep product, we would like to test it. Here is exactly what that does and does not mean.
Who we are
SleepLab Guide is an independent, source-first publication about sleep technology, owned and edited by Ben Shamon. It launched in October 2026. Today it covers 10 products in 5 best-of shortlists, 12 head-to-head comparisons and 6 guides, plus a news page and a daily community pulse of real, linked owner posts. Every page shows a calculated three-year cost of ownership and links each fact to its source.
We are new and do not publish traffic numbers yet. We would rather tell you that than quote an estimate.
What happens when you send a product
- Ben wears or sleeps with it. Testing follows our published methodology: cross-device comparison against a sleep diary, true cost over three years, and a 100-point scorecard. The review states the number of nights tested.
- We disclose it. The review says at the top that the unit was provided by you, and whether it was a gift or a loan.
- We publish what we find. Good and bad. You will not see the copy in advance, and a sample does not guarantee coverage, a score or a date.
- We keep it current. Reviews are re-checked at least every 90 days and after major firmware, price or model changes, and corrections get a dated note.
Our terms, in short
- No payment for reviews, scores, rankings, placement or links. No sponsored reviews.
- No copy approval. Factual corrections are always welcome.
- We honour reasonable launch embargoes.
- Loaned units are returned on request when testing ends; tell us up front if you need the unit back.
- If you run an affiliate program, we are happy to hear about it. Commissions never affect scores or rankings, and affiliate links are labelled. See the affiliate disclosure.
What to include
- Product name, model and US price, plus any subscription and what it unlocks.
- Availability, return and warranty terms.
- Spec sheet and current firmware or app version.
- Any published validation studies, with links.
- A press contact and your launch or embargo timeline.
Contact
Email sleeplab@mail.grokbot.com. An AI assistant helps manage the inbox and drafts replies; replies to brands are approved by Ben, who is copied on them. Read the full editorial policy.
Questions
Do you charge for reviews or placement?
No. We do not accept payment for reviews, scores, rankings, placement or links, and we do not sell sponsored reviews.
Will we see the review before it runs?
No. Brands do not see or approve copy. We are glad to check facts with you, and we correct factual errors after publication with a dated note.
Does sending a sample guarantee coverage or a good score?
No. A sample means we can test the product; it does not guarantee a review, a score, a ranking or a date.
Will the review say the unit was free?
Yes. Free or loaned units are disclosed at the top of the review, in line with the FTC Endorsement Guides.
Do you have audience numbers?
The site launched in October 2026 and does not publish traffic figures yet. We would rather share nothing than share an estimate.